Brief

My A2 blog is about a slasher films and the creations of my own marketing campaigns which are a trailer, magazine and poster for a low budget horror film. The Slasher film is called the return. For the three task to be completed i had to go through tasks for this to happen, researching about the products, planning ideas, constructing the final plans and evaluating questions of how i put it all together. 

My research i needed to understand was that i was making a low budget independent film, and that i would not have the same funding and help as a blockbuster Hollywood film such as the Exorcist and Toy Story. My film would be like The night of the living dead but as it was a slasher film i understood they are effective with props and editing which does not cost as much, while do a slasher film the positive element was that it is a genre and this genre have an audience making it more able to be successful to a bigger audience as it would use a many to many approach. 

While conducting the research i had to consider the final ancillary task i was carrying out because the research i did have to convey what i produced in the end, it helped me in how i would put the final products together. All three of my products have to work together and have the same look and preference to advertise and promote the film, while researching it has helped me in the understanding of the products and about the audiences. In conducting my trailer i had to work in a group of four classmates, where we would all work together in planning and shooting of the trailer. With the magazine and poster it was individual work so this was independent of taking pictures of what would be on the front, editing and adding information about the film. The researching included finding qualitative data and quantitative data about our audience and understanding what/how to aim our film to this particular audience. The information was found by creating a questionnaire of www.questionpro.com this is an online survey technique, which would be used on social media websites such as FaceBook to get the large and wide response of an audience and find what their preference was about horror films as it is quickly distributed than a hand our survey. My research also included understanding the three products i was creating, i did this by analysing existing text of each product and finding codes and conventions as well as information that would help in guiding me to a the end products. 

Once i was done with researching about the creation of the three task, i had to start planning and putting the work together this involved creating film synopsis to making storyboards to relate to the creation of the trailer and show the narrative and sense of structure. As i was creating a trailer i would need actors to play roles within the trailer which lead to casting calls where the group and i had to audition a group of people who could be in the trailer and narrow it down to eight characters seven teenage friends and one slasher. We also needed to plan where to film and if these places had any risk which needed to be taken into account when getting actors to act within scenes, this planning make Reese’s of the places so we had a range of ideas and risk assessment sheets so we knew the nearest hospital to each location. The planning was an important stage in the creation of my coursework as it gave me a direction and idea of how each of the three products would turnout. 

Then I as well as the group came to making the trailer, poster and magazine, from taking shoots and filming, including taking pictures for the poster and magazine i made a final trailer, poster and magazine. This involved editing, adding sound and going out for many scenes. 

At the end of researching planning and the finishing products i have come to evaluating and understanding how each product took place into what it has become. This is done by the four questions at the end of the blog, here i have answered how i have developed and understood throughout the three task, to what i have learned about my audience who would watch my film, into the technologies and combinations that have created and make the products. These four questions are in depth answers of how i have worked with a team and alone into creating my final products.